Posts

Michael Chwe

Chair and Professor

UCLA Department of Political Science

invites you to attend the

E. VICTOR WOLFENSTEIN MEMORIAL LECTURE

Reckoning with Global Racism

presented by

Anna Spain Bradley

UCLA Vice Chancellor for Equity, Diversity & Inclusion

Professor of Law

followed by a conversation with

Lorrie Frasure

Acting Director, Ralph J. Bunche Center for African American Studies

Associate Professor, UCLA Departments of Political Science and African American Studies

***

Tuesday, March 16, 2021 at 3:00 p.m. PST

Live streaming via Zoom

RSVP HERE

To see the invitation, click HERE

Please submit your questions in advance of the webinar via email to:

hnadworny@support.ucla.edu by Thursday, March 4 at 3:00 p.m.

Instructions to join the webinar will be provided once your registration has been confirmed.

About the discussion: Drawing upon her scholarship and experience as a Legal Expert

to the UN Ad Hoc Committee on the Elaboration of Contemporary Standards, Vice

Chancellor Spain Bradley will discuss the need for a global effort in combating racism,

the lack of a definition of racism under international law, and how human rights systems

both frustrates and advances this cause.

Photo credit: bannosuke/Shutterstock

September 18, 2019

Diversity initiatives have become their own cottage industry in the entertainment industry.  But how much do we really know about what has been working and why?  This report considers some of the more significant past and present diversity initiatives in the industry in order to zero in on the essential practices that seem to differentiate the successful programs from those which are less successful.  Toward this end, we interviewed nearly two dozen industry leaders for this report who currently work on the frontline of efforts to make Hollywood a more diverse and inclusive creative space.  Their insights give rise to a M.E.A.N.S. model of essential practices already employed in isolated pockets of Hollywood that can be transferred throughout the entire industry.

Five key strategies comprise the M.E.A.N.S. model:  MODERNIZE your worldview to reflect changing U.S. demographics; EXPAND the net in routine talent searches; AMPLIFY the voices of women, especially women of color, within organizations; NORMALIZE compensation practices to reduce barriers to entry for marginalized groups; and STRUCTURE incentives for decision makers to prioritize diversity and inclusion.  Action items associated with each essential practice are outlined in this report.

Despite audience yearnings for change, the history of diversity efforts in Hollywood suggests that the industry’s diversity problem will not simply correct itself.  The path forward must be paved with intentions — by industry decision makers who actively embrace the means necessary for achieving the end of a more inclusive creative space.

M.E.A.N.S. Essential Practices

  1. MODERNIZE your worldview to reflect changing U.S. demographics
  2. EXPAND the net in routine talent searches
  3. AMPLIFY the voices of women, especially women of color, within organizations
  4. NORMALIZE compensation practices to reduce barriers to entry for marginalized groups
  5. STRUCTURE incentives for decision makers to prioritize diversity and inclusion.

DOWNLOAD “By All M.E.A.N.S. Necessary: Essential Practices for Transforming Hollywood Diversity and Inclusion” HERE.

For any media inquiries, please contact Jessica Wolf at jwolf@stratcomm.ucla.edu

For donor/sponsor inquiries, please contact Peter Evans at pevans@support.ucla.edu

To download our annual Hollywood Diversity Report series, click HERE.

Courtesy: SHONAGH RAE

The New York Times recently hosted the New Rules Summit which inspired the article entitled, “From Inclusion to Support: How to Build a Better Workplace”. This piece highlights important conversations and possible solutions on how to move towards a more equitable workplace for women. Many leaders with diverse backgrounds including culture, business, education, and politics came together to further examine women and power in the workplace/workforce. They discussed the countless obstacles working women face and the need for immediate change.

Among the New Summit Rules attendees was Dr. Safiya Umoja Noble, an Associate Professor at UCLA in Information Studies and African American Studies. She is best known for her interests and expertise in algorithmic discrimination and technology bias. In fact, Dr. Noble wrote the best-selling book Algorithms of Oppression: How Search Engines Reinforce Racism. Much of her work looks at race, gender, culture, and technology and its influence in digital media.

As an expert in her field, Dr. Noble contributed to the conversation around how artificial intelligence (A.I.) can be biased, hence disregarding women and other underrepresented groups. She stated, “We can’t let the machines overdetermine the future. Human beings must always be in charge of machines, not the machines in charge of the women, the people, the society. That seemed to be a through line in our discussion. The question is: How will the largess or the profits and resources that accrue from increasing automation be redirected back into society to benefit society?” This is a realistic concern to consider. Although, A.I. is groundbreaking work, it is important to understand that the values guiding it remain unbiased and just in order for true, progressive transformation to happen.

Some of the other proposed changes for more equity in the workplace emphasize the necessity to recruit more women workers to hold both senior and junior positions as well as create an environment that is family-friendly and values women. Similarly, focusing on retaining women workers by offering more autonomy, flexibility, and balance as options. Additional suggestions mention child-care services, paid family leave, men as allies, building an empowering office space culture, and disrupting socialized gender roles. The article continues to make very critical points that hopefully we will see implemented sooner than later.

Taking a photo outside of the restaurant where we discussed the advent of graduate school and the best way to use our time during Undergrad. (From left to right: Gilberto Mendoza. Amado Castillo, Celina Avalos, Vianney Gomez, Julio Mendez Vargas, and Eduardo Solis)

By Amado Castillo and Eduardo Solis

With over 1,000 organizations at UCLA, it is difficult for undergraduates to carve out a place and establish a presence on campus. In 2017, UCLA’s Division of Social Sciences and the Luskin School of Public Affairs incubated a new avenue for undergraduates to engage with faculty on community-facing policy issues–the Latino Policy & Politics Initiative (LPPI).

“From the first LPPI event I ever attended, a lunchtime conversation with my Assemblywoman Cristina Garcia, I felt that it was an important organization as it connected policymakers with the academics who are studying the community conditions that they are trying to remedy. The idea of working at a rapid-pace think tank was daunting at first, but after my initial meeting with Sonja Diaz, I found that while there is an expectation for professionalism and a strong work ethic, there is a definite sense of community. I am very grateful to get to work with and learn from peers of mine who are definitive forces of change on our campus.” -Amado

“Throughout my first two years at UCLA, I was uncertain on what career I wanted to pursue. However, having taken a course on immigration policy made me aware to the fact that policy is what affects marginalized communities the most. During my interview to be a policy fellow, I was greeted by Sonja’s dog, Junot, and then later, Senate pro Tempore Kevin de León! This is emblematic of the space that LPPI convenes; something both accessible and powerful.” -Eduardo

As new policy fellows, we spent the first few weeks transitioning into our roles through the mentorship and guidance of current undergraduate and graduate policy fellows. We gained invaluable knowledge during the first half of spring quarter and became accustomed to working as a collective in a professional setting. During the third week, Sonja Diaz (LPPI’s Founding Executive Director) invited us to participate in a professional development opportunity with Bay Area professionals. We met with professionals of color from a handful of important sectors who imbued us with the knowledge of what it meant to lead with a social justice mindset. Diaz explained to us that the people we were going to meet with all worked in different sectors, all of which are woefully lagging on issues of diversity and inclusion. These sectors include the philanthropy, tech, and healthcare industry.

Policy Fellows gaining insight and taking notes while JC discusses how philanthropy can be utilized to uplift communities of color (From left to right: Julio Mendez Vargas, Eduardo Solis, Vianney Gomez, Amado Castillo and JC De Vera)

When we got to our first meeting, we met JC De Vera who works as a Program Grantmaker at the San Francisco Foundation in the Embarcadero building. He explained to us how fulfilling his job is, working within the philanthropy sector to mobilize and move resources to fuel advocacy. De Vera explained the importance of the intersections of advocacy and philanthropy, specifically how grant allocations have a significant impact on which organizations flourish and which die. He described to us how many people do not enjoy working in philanthropy because they anticipate having to go through a lot of bureaucratic red tape. However, De Vera is grateful that he gets to manage a rapid response power fund. He expressed, “I need to have an impact in my life and my career. If not, it’s not the job for me.” De Vera concluded our meeting by reiterating how for him, work has always been about lifting up people from the margins and giving them the financial assistance to do so.

At our next stop we connected with Hector Preciado at his Hired office, which looked and felt like the way tech companies are portrayed in television and film. He provided a different/contrary approach, inviting us to think about doing business school. He explained the importance of having executives in tech companies with a socio-political consciousness, as it is integral that Latinos become a part of the next wave of moguls if we want to ensure success within our community. Preciado also emphasized the importance of networking, describing how many doors had been opened for him and how many he has had the opportunity to open for others. Still, he cautioned us that networking was not a volume game, but rather a value game, and the worth is in its diversity.

Group photo taken after our meeting with Hector Preciado at Hired where he emphasized the importance of having socially-conscious Latinos in positions of power at influential corporations. (From left to right: Rosie Serrato Lomeli, Vianney Gomez, Amado Castillo, Julio Mendez Vargas, Sonja Diaz, and Hector Preciado)

Our final meeting took place over dinner near Oakland’s City Center where we met with Gilberto Soria Mendoza, a previous mentee of Diaz from her days at UCLA. He offered us suggestions about graduate school and described his journey from East Palo Alto high school to Washington, D.C. and back. Mendoza was incredibly personable and gave us guidance about how we could best use our experiences at UCLA to benefit our professional and academic futures. He described to us how he managed to complete his master’s degree nearly debt-free and encouraged us to apply to professional programs that focus on helping students of color prepare for graduate school.

In all, these meetings provided a sense of security and inspiration for what our futures could entail. The sectors that De Vera, Preciado, and Mendoza occupy weren’t made for them or us. As such, seeing people of color taking up positions in these sectors that have been historically dominated by white people sparked a sense of motivation within us to follow their footsteps. It gives us hope that we too will accomplish our career goals in taking up leadership positions in sectors that were not structured for people that look like us.

The Hollywood Diversity Report 2018 is the fifth in a series of annual reports that examines the relationship between diversity and the bottom line in the Hollywood entertainment industry. It considers the top 200 theatrical film releases in 2016 and 1,251 broadcast, cable and digital platform television shows from the 2015-16 season in order to document the degree to which women and people of color are present in front of and behind the camera. It discusses any patterns between these findings and box office receipts and audience ratings.

Consistent with the findings of earlier reports in this series, new evidence from 2015-16 suggests that America’s increasingly diverse audiences prefer diverse film and television content.

  • Films with casts that were from 21 percent to 30 percent minority enjoyed the highest median global box office receipts and the highest median return on investment, while films with the most racially and ethnically homogenous casts were the poorest performers

  • Minorities accounted for the majority of ticket sales for five of the top 10 films in 2016 (ranked by global box office)

  • Films with casts that were from 21 percent to 30 percent minority were released, on average, in the most international markets in 2016
  • Films with Black and Latino leads and majority-minority casts were released, on average, in the fewest international markets in 2016
  • Median 18-49 viewer ratings (as well as median household ratings among Blacks, Latinos, and Asian Americans) peaked during the 2015-16 season for broadcast scripted shows featuring casts that were greater than 20 percent minority

  • For White households, ratings peaked during the 2015-16 season for broadcast scripted shows with casts greater than 40 percent minority
  • Social media engagement during the 2015-16 season peaked for broadcast scripted shows with casts that reflected the diversity of America
  • Median Black household ratings peaked for cable scripted shows with casts that were majority minority in 2015-16

  • For viewers 18-49, White, Latino, and Asian households, median ratings peaked in the cable scripted arena for shows with casts that were from 31 to 40 percent minority in 2015-16
  • Social media engagement peaked for cable scripted shows with casts that were at least 31 percent minority in 2015-16
  • The majority of the top 10 broadcast scripted shows among viewers 18-49 and Asian, Black, and Latino households, as well as half of the top 10 shows among White households, featured casts that were at least 21 percent minority in 2015-16

  • The lion’s share of the top 10 cable scripted shows among Asian, Black, and Latino households, as well as half of the top 10 shows among White households and viewers 18-49, featured casts that were at least 21 percent minority in 2015-16

Previous releases in the Hollywood Diversity Report series present evidence supporting the idea that diversity sells when it comes to industry-produced films and television shows. People of color constituted nearly 40 percent of the U.S. population in 2016, and their share is growing by nearly half a percent each year. Increasingly diverse audiences, the evidence shows, prefer film and television content populated with characters to whom they can relate and whose stories drive the narrative. Europe accounted for only about 7 percent of the world’s population[1] and 17 percent of the world’s gross domestic product (GDP)[2] in 2016, which underscores the reality that today’s (and tomorrow’s) global market looks much more like the diversity of America than the White audiences that traditionally drove Hollywood’s greenlighting practices. In short, the previous reports in this series dispel a stubborn Hollywood myth that in order to reach the widest audiences possible, films and television shows must center White characters in their narratives and relegate racial and ethnic others to, at best, supporting roles.

This report adds to the growing body of evidence that diversity is essential for Hollywood’s bottom line. Global box office and television ratings, on average, are highest for films and television shows with relatively diverse casts. Indeed, a consideration of top 10 films and television shows underscores how important diverse audiences have become as drivers of box office and ratings, and that these highly engaged audiences prefer diverse content. But the report’s findings also reveal missed opportunities. For example, we see that Hollywood continues to produce a plurality of films and television shows with casts that are 10 percent minority or less, despite the fact that these projects are collectively among the poorest performers. It also appears as if the industry undersells the relatively small number of films with diverse leads and casts in a global market that is primed to connect with them.

 

This post contains excerpts from the Hollywood Diversity Report 2018 that was released on February 27, 2018.  To read the latest report, download it HERE.

To read the previous four annual reports, click HERE.

This research is led by Dr. Darnell Hunt, Dean of Social Sciences and Professor of Sociology and African American Studies at UCLA.

If you are interested in learning more about the Hollywood Diversity Report research, please contact the Director of Research and Civic Engagement for the Division of Social Sciences, Dr. Ana-Christina Ramón, at acramon@ss.ucla.edu.

If you are interested in becoming a sponsor of the report or donating to this research, please contact the Executive Director of Development for the Division of Social Sciences, Julie Strumwasser at jstrumwasser@support.ucla.edu.

[1] See: http://ec.europa.eu/eurostat/statistics-explained/index.php/The_EU_in_the_world_-_population

[2] See: http://www.economywatch.com/economic-statistics/economic-indicators/GDP_Share_of_World_Total_PPP/