INSEAD, The Business School for the World, “brings together people, cultures, and ideas to develop responsible leaders who transform business and society” (INSEAD Mission Statement). In March, INSEAD hosted the Women at Work Research Conference in Singapore. This conference offered a space for researchers across the world to come together to share their findings on gender. Specifically, on the experience of women in the workforce and possible solutions to cultivate gender balance.
Among the presenters was Dr. Kerri L. Johnson, a UCLA professor in the Departments of Communication and Psychology. Additionally, Dr. Johnson serves as the Chair for the Department of Communication and as the Director of UCLA’s Social Vision Lab. Her research uses innovative methods of communication science that allows her to uncover unique nonverbal ways of communication and understanding between individuals and groups.
Dr. Johnson’s conference presentation discussed her research around visual representation and gender fit. Many of us have unconscious gender biases that can affect the way we may respond towards others. She found in her research that the response to men and women who appeared to be more masculine were assumed to have more work and STEM success compared to those who displayed more femininity. To combat these biases, Dr. Johnson suggested that organizations should diversify their workplace with influential role models that represent all genders, occupational positions (including leadership roles), and physical appearances. By changing the way we are normalized to visualize associations, we can break the unconscious biases that are connected to gender, fit, and capability.
If you want to learn more about the important research about women at work, click HERE.