As Summer 2021 approaches, LA Social Science will be highlighting some of the summer courses being offered within the Division of Social Sciences at UCLA.
UCLA Summer Courses are open to BOTH UCLA Students and NON-UCLA Students. All Summer 2021 courses will be offered online due to the COVID-19 pandemic. You can enroll as long as you are 15 years of age or older by the first day of summer and you do NOT have to be enrolled in an academic institution in order to participate in UCLA Summer Sessions. For more information, click HERE.
The UCLA Communication Department is offering “Integrated Marketing Communications” (Comm 148) course with Professor Celia Feramisco. The course will be offered during Summer Session C on Tuesdays and Thursdays from 3:15pm to 5:20pm. Register HERE or enroll HERE today!
The course will examine key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies.