LRW Group, a local marketing services firm and UCLA Division of Social Sciences community partner, was a key contributor to the Los Angeles County COVID-19 study that sought to find the true spread of the virus in the county through serological testing. Led by UCLA alum, chairman and CEO Dave Sackman, LRW Group partnered with USC and the Los Angeles County Department of Public Health by identifying and recruiting a representative sample of LA residents to participate in the study. The findings released last week suggest infections from the new coronavirus are far more widespread, and the fatality rate is much lower here in LA County than previously thought.

LRW Group formed a partnership with the UCLA Division of Social Sciences in 2019. The partnership created a dedicated UCLA staff position tasked with recruiting undergraduates and graduate students for paid summer internships in data science. The initiative will support a proposed major in Data and Society in the division and feature support workshops and roundtables in social data science, as well as guest lectures by LRW leadership and employees.

According to Dean Darnell Hunt:

“LRW’s commitment will seed our efforts to establish a pipeline of underrepresented students into the new Data and Society major we are developing as part of the division’s larger big data initiative. Along with this generous and important contribution, LRW also has pledged to offer paid internships to some of our most promising students, creating an opportunity for them to envision future careers and gain workplace experience that enhances their academic pursuits at UCLA.”

 

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