The UCLA Department of Communication proudly announces rolling out their new PhD program where the first cohort will begin with the 2020-2021 academic year. The department will be sure to attract the best and the brightest since the undergraduate program is robust and students flock to that major. The expertise the faculty hold within the department and across the campus will offer the graduate students plenty of opportunities to shape their research in innovative ways. The department anticipates that the doctoral students will do well on the job market both in academia and the private sector. They have already seen this with the the assistance of UCLA alum Michael Allen who helped market the program using industry standards that culminated into this VIDEO.

This partnership started through the department’s longstanding relationship and sponsorship of the undergraduate UCLA Bruin Advertising and Marketing Team that competes nationally. Students like Felician Crisostomo, who are on team, also partook in the marketing of this new program. Crisostomo spoke about how this was one of the most exciting and rich experiences he has had at UCLA.

He was contacted by Dr. Kerri Johnson, Interim Vice Chair, this past spring quarter to aid with the project and connected him with Mr. Allen. They took the summer to put together a 5-minute video. Part of the project was for Crisostomo to really get to know the expertise within the department. He was most impressed with visiting professors’ labs and classes and witnessed how different methods are utilized to advance the field. Crisostomo noted that by working side by side with a person who has been an expert in the field with 20 years of experience allowed him to gain many transferable skills.

In particular, Crisostomo appreciated being part of the decision-making process by assisting with the images and messaging for the video. Crisostomo said, “It was exciting, because we got to work with Mike [Allen] an industry expert in marketing and pick his brain about the campaign along with Paul [Connor] for the video. I got first-hand experience with the manuscript, messaging and the actually filing of the video.”

Crisostomo believes that this experience has enabled him to be a more competitive member of the Bruin Marketing and Advertising campus organization and prepared him for work beyond the university.

This process is reflective of the types of expertise the department holds which bridges the expertise of the alumni and community partners to give its students a more comprehensive and suitable experience. Crisostomo has come to understand all the benefits and advantages of the PhD program, so much so, that he himself is seriously considering applying for the program. “Prior to this I never considered anything after undergraduate, but learning more about the program has opened me up to graduate school and [how it’s] applicable in my industry. It has broadened my views on opportunities that are out there.”

Dr. Kerri Johnson shares the excitement for the new program that arises from a department that produces cutting-edge research in three areas: cognitive, political, and computational. She shares that the faculty realized that given the work that the department does alongside their alumni and community partners that a premiere PhD program would inevitably come to fruition. The department is growing with the arrival of three new faculty members that will be available to the first incoming cohort. Dr. Johnson said that this program would provide world-class graduate training based on an interdisciplinary approach that includes multi-method training. Dr. Johnson was very excited to also work with Mr. Allen and Mr. Crisostomo in a collective manner.  She stated, “The team reported to me what we needed for the print material and the video in order to best advertise the new PhD program. Paul is a fantastic videographer that made a difference.”

We anticipate this PhD program will attract a diverse and competitive group of students and will yield cutting edge research that will impact academia and influence different industries. Interested applicants will need to submit their application by December 15.

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