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Rosario Majano headshot

New UCLA LPPI Staff Bring Insights and Accountability to Policymaking Ahead of the 2022 Midterm Elections

By Mirian Palacios Cruz

With the 2022 midterm elections nearing, the UCLA Latino Policy and Politics Institute (UCLA LPPI) has been making it clear that candidates must prioritize the needs of Latino voters and other communities of color. As Latinos are one of the key voting blocs capable of deciding election outcomes, it is important that parties engage this growing electorate with policy proposals that center their wellbeing. However, engagement must not end once election season is over. UCLA LPPI’s growing team of research and policy analysts are leading the way in holding lawmakers and change agents accountable to Latino communities for the next two years and beyond.

Jie Zong headshot

Jie Zong

During elections, Latino outreach is sometimes overlooked on the grounds that there is not enough data available to describe Latinos’ electoral patterns. To address this gap, UCLA LPPI is launching the U.S. Latino Data Hub led by the institute’s new Senior Research Analyst Jie Zong. As a public multi-issue repository of digestible, reliable and actionable information on Latinos and other groups, the Latino Data Hub will be accessible to elected officials seeking to better understand the constituents they are serving.

“Focusing on 10 critical issue areas – including demography, economic opportunity and mobility, education, health coverage, housing and voting rights –, the Latino Data Hub will equip policymakers with the insights necessary to design and promote policies that improve the lives of Latinos and communities of color,” Zong explained.

Rosario Majano headshot

Rosario Majano

The data hub’s focus on economic mobility is helping inform the work of Rosario Majano, a new Research Analyst at UCLA LPPI who is studying the impact of the pandemic on Latino entrepreneurship. As part of a joint small business research initiative between UCLA LPPI and the UCLA Center for Neighborhood Knowledge, Majano’s team will also address the resources communities of color will need as they grapple with the transition to a low-carbon economy. In the context of rising economic uncertainty and the passage of the Inflation Reduction and Recovery Act, Majano said that this project will help UCLA LPPI understand the policy implications on Latino businesses as well as other businesses within historically underserved communities.

“By evaluating the obstacles Latino entrepreneurs face to accessing capital and technology – as well as assessing their engagement in environmental sustainability practices –, we can better understand the landscape of issues directly affecting small businesses and consequently gain a glimpse into the political concerns of small business owners,” said Majano.

Cesar Montoya headshot

Cesar Montoya

In addition to applied research, UCLA LPPI understands the key role that the news media plays in shaping policy debates – which too often leaves out the voices of Latinos. Cesar Montoya, who recently joined UCLA LPPI as a Senior Policy Analyst, is leading an initiative with the Los Angeles Times to increase the visibility of Latinos in public narratives. Through translating academic research into stories that spotlight Latinos’ concerns and contributions, this partnership seeks to expand decision makers’  perception of the American identity.

“By uplifting Latino voices in the media and civic processes, we can work together to bring all communities to key decision-making tables to create a more equitable future,” Montoya noted.

The outcome of the 2022 midterm elections will indicate how much advancement has been made in the last two years to transform Latino political inclusion and representation. Above all, elected officials and political parties have a responsibility to recognize that Latino engagement requires more than investment – it requires leveraging data analysis and a commitment to bolstering public narratives that reflect the impact and contributions of the nation’s growing Latino communities.

In the Department of Communication at UCLA, the Co-Mind Lab has rerouted some of its “big data” projects to create an informational resource about the coronavirus crisis. This resource offers members of the UCLA community and wider public a bird’s-eye view of news media coverage of the crisis, including a Los Angeles “dashboard” that maps positive cases in the county.

https://co-mind.org/cogmedia/browse/covid.php

Dr. Rick Dale, professor in the Department of Communication, who leads the Co-Mind Lab, further discusses this important and timely research in the following piece:

As social scientists, we ask questions that are of fundamental importance to the situation: How is the media covering the crisis? What are changing themes or trends in wider news coverage? How can we quantify and explore the public’s conception of the health crisis? It is now well established that public discourse and behavior—social and cognitive issues—are also of great importance to public health.

The CogMedia (“Cognition and Media”) project is a new endeavor of our group, and its goal is to find linkages between cognitive science and media activity. For example, our group is testing how research findings in the lab regarding language processing (how the mind processes language) can help to predict the spread of information in news media.

The project collects and analyzes many thousands of news items from major media each week. Despite its early stage of development, we decided to release information and resources to the public. One free resource is an application programming interface (API), so other researchers can use CogMedia’s data in a programming language called R. A second resource includes a news consumption platform for members of the public to track major news themes outside of “big tech” filtering.

At the onset of the crisis here, we reworked our project’s underlying code into a dashboard devoted to COVID-19. This dashboard is an “at-a-glance” tool, using automatic algorithms and data. We have hundreds of thousands of stories, and so we have a record of how news coverage has evolved, along with incoming coverage by the hundreds or thousands of stories per day. It seemed important to shape this information into something of direct relevance to this rapidly moving situation, and share it widely for all who may take interest in our approach.

For example, one resource we share is a kind of analysis on news stories referred to as the “newsgraph.” Stories that are related in their language, such as the words they use, can be interconnected into a diagram. This network diagram quickly reveals “clusters” of news stories and themes.

Consider the diagram below, from the morning of my writing (March 26th, 2020). We see the largest cluster of related news stories is the passage by the Senate of the coronavirus assistance bill. With this visualization, users can quickly see where much of the media attention is going. The network marks stories that are widely shared on social media (the size of the dot) and the relative recency (new stories are in red).

We also created a specific Los Angeles dashboard in the system. Here we have used Google’s API and case lists from LA Public Health to offer an animated map of positive test results across the region. In addition, we filtered results to prominent news items from the Los Angeles Times and a Twitter feed from LA Public Health itself. We will continue to expand this offering over the coming days and weeks as we organize our own information and integrate information from other sources.

More broadly, the Department of Communication at UCLA specializes in this “big data” research. Faculty in the department are developing cutting-edge tools and studies. They are creating an unprecedented TV News archive called NewsScape, political and social media analysis, and media-analysis applications using state-of-the-art machine learning and other quantitative methods. For example, the NewsScape contains over 15 years of wide ranging TV news, and faculty Tim Groeling and collaborators are continuously adding to the archive. The Department of Communication will be admitting its first graduate students in a new Ph.D. program this fall, and there will be great interest among our new students in using these tools to further our understanding of the lead up and evolution of the present crisis.

 

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