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Latinas in California Remain Invisible in Policymaking: UCLA Alumni and Researchers are Looking to Change That

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The UCLA Latino Policy and Politics Initiative has supported the efforts of California’s Unseen Latinas Initiative headed by UCLA Alumna and California Assemblymember Lorena Gonzalez (UCLA Law ‘99)

By Nick Gonzalez, Latino Policy & Politics Initiative (LPPI) Policy Analyst

 

Latinas make less than their male and female counterparts, have never served in a statewide elected position and remain underrepresented in corporate leadership positions. A new two-year effort launched by Asm. Lorena Gonzalez (UCLA Law ‘99) and the California Latino Caucus seeks to tackle the inequities that the state’s Latinas face.

UCLA Latino Policy and Politics Initiative faculty and staff have been at the forefront of “Unseen Latinas” by providing expert testimony in its first year of public hearings to identify problems and solutions. Through cross-sectoral research, a team of UCLA LPPI female experts have been putting a data-driven lens on the educational, economic and career barriers that Latinas must overcome.

“By launching the Unseen Latinas initiative, California’s leaders are making it clear that they understand that the state’s continued economic prowess requires that Latinas have a fair chance to succeed and thrive,” said Sonja Diaz, UCLA LPPI founding director, who participated in the October 2020 launch event. “Especially as we emerge from the pandemic, it’s time to make sure that no one gets left behind in the recovery and bright future that lies ahead.”

Latinas make up nearly 20% of Californians, and Latina participation in the U.S. workforce was expected to grow by 26% in the next 10 years. Yet, new research from LPPI shows that Latinas exited the workforce amid the pandemic at higher rates than any other demographic amid the pandemic, making it clear that recovery efforts should provide specific assistance to help them recover financially and get back on their feet.

“California has an opportunity and responsibility to lead what it means to have a just and equal economy,” said Asm. Gonzalez. “UCLA LPPI has been a valuable partner on the Unseen Latinas Initiative. LPPI experts have shared key testimony by shining a light on the inequalities Latinas continue to face, as well as the opportunities that exist to make sure Latinas are no longer unseen and can participate in the state’s prosperous future.”

In an October conversation about the Latina wage gap, Diaz urged action to address the childcare and family obligations that pushed Latinas out of the workforce during the pandemic. Without a clear plan to bring them back into the labor market, the repercussions could be devastating for Latino families and for the state’s economy, she said.

UCLA LPPI expert Dr. Mary Lopez, an economics professor at Occidental College continued the conversation  in a January hearing on the labor market, testifying that policy solutions such as affordable childcare and job training would be essential in reducing workforce inequities for Latinas.

Part of the invisibility of the needs and strengths of the state’s Latinas comes from the lack of representation in media and popular culture. At an April hearing, UCLA LPPI expert Dr. Ana-Christina Ramón provided testimony from the UCLA Hollywood Diversity Report, which she co-founded and co-authors. Latinos and women are among the groups that remain underrepresented in film relative to their population size.

“We know that Hollywood plays a meaningful role in shaping how people perceive others around them,” Ramón said, who is also the director of research and civic engagement at the UCLA Division of Social Sciences. “When Latinas do not have starring roles or they are not seen as doctors, lawyers, or CEOs, that perpetuates the barriers that they face in achieving their full potential.”

The Unseen Latinas public hearings series also discussed the challenges that Latinas face in breaking into the legal field, with expert testimony from UCLA LPPI expert Jennifer Chacon. For example, the California Supreme Court is another glass ceiling for Latinas, where one has never served as a justice.

For information about the legislators leading Unseen Latinas and for details on upcoming hearings, please visit the Assembly website for the state’s Select Committee on Latina Inequities.

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UCLA Hollywood Diversity Report Receives Funding from CA State Budget

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The UCLA Hollywood Diversity Report received a $250,000 allocation in the California state budget. Sponsored by Assemblywoman Wendy Carrillo, the funds will support the overarching goals of UCLA’s Hollywood Advancement Project, which produces the Hollywood Diversity Report. It is the industry’s only longitudinal analysis that connects the relationship between the diversity of key jobs in Hollywood films and television productions with the spending power and appetites of increasingly diverse U.S. audiences.

“Numbers don’t lie,” Asm. Carrillo said. “The UCLA Hollywood Diversity Report holds the data needed to effect change for both below- and above-the-line workers, which is why it was critical to leverage our state’s budget to support it. As efforts to expand production and bring back these jobs to the state via California’s Television and Film Tax Credit continue, those efforts should be reflective of the diversity of our state.”

“We’re in our 10th year of data collection and every year we show that audiences gravitate to content that feature diverse casts and creators, ones that reflect the diversity of the American demographic,” said Dr. Ana-Christina Ramón, director of research and civic engagement for the UCLA division of social sciences and co-author of the Hollywood Diversity Report. “This new support from the state budget will be instrumental to our ongoing efforts to comprehensively track who is getting key jobs in Hollywood, and expand the ways we show how that reality has an impact not only the bottom line for studios themselves, but for the economy at large.”

The Latino Film Institute (LFI), which this year named Dr. Ramón its inaugural scholar, played a key role in the process. Edward James Olmos, LFI Founder and Board Chairman, Rafael Agustín, LFI CEO, and the LFI Board of Directors championed for the report to receive the funding. “Latino communities are particularly underrepresented at all levels of critical Hollywood jobs both in front of and behind the camera,” said Mr. Agustín. “We’re grateful to collaborate closely with UCLA as we seek to reckon with this fact and work toward meaningful change.”

To read the full UCLA Newsroom story, click HERE.

To read the Deadline story, click HERE.

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UCLA Social Sciences Dean’s Salon Presents “2021 Hollywood Diversity Report: Lessons Learned” on June 7

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Darnell Hunt, Ph.D.

Dean, UCLA Division of Social Sciences

Professor of Sociology and African American Studies

Invites you to attend the

Dean’s Salon

2021 Hollywood Diversity Report: Lessons Learned

Monday, June 7, 2021 at 4:00 p.m. PDT

Live Streaming via Zoom

featuring a conversation with

Ana-Christina Ramón, Ph.D.

Director of Research and Civic Engagement, UCLA Division of Social Sciences

Amberia Allen, Ph.D.

Writer and Comedian

Nancy Wang Yuen, Ph.D.

Associate Professor of Sociology, Biola University

moderated by

Darnell Hunt, Ph.D.

Dean, UCLA Division of Social Sciences

Professor of Sociology and African American Studies

 

RSVP Here: https://ucla.zoom.us/webinar/register/WN_TE0VA8alTpSplOvMsAW12Q

Please submit your questions in advance of the webinar via email to:
hnadworny@support.ucla.edu (by Friday, June 4th at 12:00 p.m. PDT)
Instructions to join the webinar will be provided once your registration has been confirmed.

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UCLA’s Dr. Ana-Christina Ramón Awarded $100,000 as Inaugural Latino Film Institute Scholar

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Academy Award®-nominated actor Edward James Olmos announced today that the Latino Film Institute (LFI) has named Dr. Ana-Christina Ramón, director of research and civic engagement of the Division of Social Sciences at the University of California, Los Angeles (UCLA), as the inaugural Latino Film Institute Scholar. The award comes with a $100,000 restrictive gift to be used over a two-year period for research designated by Dr. Ramón, including but not limited to, The Hollywood Diversity Report and a dedicated study on Latino representation in Hollywood and the Latino audience.

“It is a great honor for the Latino Film Institute to be able to provide our inaugural award to Dr. Ramón who has worked vigorously in raising awareness about the lack of diversity in Hollywood. It is of the utmost urgency that we, as a society, realize the importance of having diversity not only on our screens but also behind the camera. For the benefit of our future Latino generations, we must all do better at creating positive and accurate representation of Latinos in Hollywood, and it is by supporting the research and work done by Dr. Ramón that we can continue to make the necessary changes in our industry, culture and education to push and move forward to a better and more equitable future.”

“The Latino Film Institute does tremendous work in the community and in Hollywood to launch the careers of Latinx content creators and artists. So, I am honored to be the inaugural Latino Film Institute Scholar,” stated Dr. Ramón. “This generous award helps fund the research that UCLA Dean Darnell Hunt and I have been doing for several years on racial/ethnic and gender representation and their relationship to the bottom line in film and television. Most importantly, it will provide funding to conduct a study focused on Latinx representation and the Latinx audience informed by my expertise in Latinx and other race/ethnic and gender research. I look forward to continuing to advance the work that will uplift the Latinx community and to provide data that can be used by both content creators and Hollywood network and studio executives.”

The Latino Film Institute (LFI) is dedicated to showcasing, strengthening, and celebrating the richness of Latino lives by providing a pipeline, platform, and launching pad from our community into the entertainment industry. LFI’s three most prominent programs are the  LatinX in Animation (LXiA), the Los Angeles Latino International Film Festival (LALIFF) and the Youth Cinema Project (YCP). LXiA represents a diverse group within the Animation, VFX, and Gaming industries dedicated to uniting a talented pool of innovators with a heart to create exceptional stories across multiple platforms by organizing activities and events. LALIFF is a premier international event dedicated to showcasing the entirety of human experience from the Latino perspective, whether through film, television, digital, music, art, or any other vehicle, regardless of platform. As previously announced, LALIFF will host a virtual festival for the 2021 edition that will run from Wednesday, June 2 through Sunday, June 6.  This year’s program will be comprised of feature films, episodics, music, XR projects and short films, including those from LALIFF’s inaugural Latinx Inclusion Fellowship Series. YCP introduces elementary, middle, and high school students to the art of filmmaking and bridges the achievement and opportunity gaps by creating lifelong learners and the entertainment industry’s multicultural future, implemented in public schools across California.

Dr. Ana-Christina Ramón is the Director of Research and Civic Engagement for the Division of Social Sciences at UCLA. Dr. Ramón is a social psychologist who has worked on social justice issues related to equity and access in higher education and the entertainment industry for over fifteen years. She is the co-principal investigator of the Hollywood Advancement Project and manages its graduate research team. She is the co-author (with Dr. Darnell Hunt) of the annual Hollywood Diversity Report series that the project produces. She is also the managing editor of LA Social Science, an e-forum that showcases the vibrant and cutting-edge knowledge generated within the Division of Social Sciences at UCLA.

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UCLA Division of Social Sciences Exceeds Campaign Goal for Dean’s Fund for the Study of Diversity and Racial Inequality

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In light of the reawakened reckoning on racial justice issues and other historical and contemporary inequalities, the UCLA Division of Social Sciences is turning its attention and support to its graduate students. The newly established Dean’s Fund for the Study of Diversity and Racial Inequality was created to provide funds to graduate students in the division researching and examining the important social justice issues of our time.

Launched in November 2020, an email campaign showcased cutting-edge research in the division with the goal of raising $50,000 by December 31, 2020. For six weeks, messages highlighted various research projects, ranging from how COVID-19 has disproportionately impacted communities of color to the Division’s own Hollywood Diversity Report.

Midway through the campaign, Dean Darnell Hunt’s Advisory Board was so inspired by this effort that the board decided to provide $25,000 in matching funds. Additionally, Material, a modern marketing services company, led by Chairman and CEO UCLA alumnus Dave Sackman ’80, also a member of the Dean’s Advisory Board, pledged a $25,000 gift. Thanks to these gifts, as well as the generous support of numerous donors, alumni and friends, the campaign exceeded its goal, raising over $77,000.

“As the #1 public university in the United States, we continually strive to advance knowledge, address pressing societal needs, and foster the kind of environment enriched by diverse perspectives in which our students can flourish,” said Hunt. “I am truly heartened by how the UCLA community came together to support our graduate students during these challenging times.”

Later this spring, the Division’s graduate students will be invited to submit research proposals, and the funds will be distributed as $5,000 grants starting summer 2021. Raising money for this fund will be an ongoing effort, underscoring the Social Science’s commitment to its graduate students as they take on important and critical research around issues of diversity and inequality.

To support graduate students through the Dean’s Fund for the Study of Diversity and Racial Inequality, click HERE.

 

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Is Hollywood Leaving Money on the Table? Key Findings from the Hollywood Diversity Report 2018

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The Hollywood Diversity Report 2018 is the fifth in a series of annual reports that examines the relationship between diversity and the bottom line in the Hollywood entertainment industry. It considers the top 200 theatrical film releases in 2016 and 1,251 broadcast, cable and digital platform television shows from the 2015-16 season in order to document the degree to which women and people of color are present in front of and behind the camera. It discusses any patterns between these findings and box office receipts and audience ratings.

Consistent with the findings of earlier reports in this series, new evidence from 2015-16 suggests that America’s increasingly diverse audiences prefer diverse film and television content.

  • Films with casts that were from 21 percent to 30 percent minority enjoyed the highest median global box office receipts and the highest median return on investment, while films with the most racially and ethnically homogenous casts were the poorest performers

  • Minorities accounted for the majority of ticket sales for five of the top 10 films in 2016 (ranked by global box office)

  • Films with casts that were from 21 percent to 30 percent minority were released, on average, in the most international markets in 2016
  • Films with Black and Latino leads and majority-minority casts were released, on average, in the fewest international markets in 2016
  • Median 18-49 viewer ratings (as well as median household ratings among Blacks, Latinos, and Asian Americans) peaked during the 2015-16 season for broadcast scripted shows featuring casts that were greater than 20 percent minority

  • For White households, ratings peaked during the 2015-16 season for broadcast scripted shows with casts greater than 40 percent minority
  • Social media engagement during the 2015-16 season peaked for broadcast scripted shows with casts that reflected the diversity of America
  • Median Black household ratings peaked for cable scripted shows with casts that were majority minority in 2015-16

  • For viewers 18-49, White, Latino, and Asian households, median ratings peaked in the cable scripted arena for shows with casts that were from 31 to 40 percent minority in 2015-16
  • Social media engagement peaked for cable scripted shows with casts that were at least 31 percent minority in 2015-16
  • The majority of the top 10 broadcast scripted shows among viewers 18-49 and Asian, Black, and Latino households, as well as half of the top 10 shows among White households, featured casts that were at least 21 percent minority in 2015-16

  • The lion’s share of the top 10 cable scripted shows among Asian, Black, and Latino households, as well as half of the top 10 shows among White households and viewers 18-49, featured casts that were at least 21 percent minority in 2015-16

Previous releases in the Hollywood Diversity Report series present evidence supporting the idea that diversity sells when it comes to industry-produced films and television shows. People of color constituted nearly 40 percent of the U.S. population in 2016, and their share is growing by nearly half a percent each year. Increasingly diverse audiences, the evidence shows, prefer film and television content populated with characters to whom they can relate and whose stories drive the narrative. Europe accounted for only about 7 percent of the world’s population[1] and 17 percent of the world’s gross domestic product (GDP)[2] in 2016, which underscores the reality that today’s (and tomorrow’s) global market looks much more like the diversity of America than the White audiences that traditionally drove Hollywood’s greenlighting practices. In short, the previous reports in this series dispel a stubborn Hollywood myth that in order to reach the widest audiences possible, films and television shows must center White characters in their narratives and relegate racial and ethnic others to, at best, supporting roles.

This report adds to the growing body of evidence that diversity is essential for Hollywood’s bottom line. Global box office and television ratings, on average, are highest for films and television shows with relatively diverse casts. Indeed, a consideration of top 10 films and television shows underscores how important diverse audiences have become as drivers of box office and ratings, and that these highly engaged audiences prefer diverse content. But the report’s findings also reveal missed opportunities. For example, we see that Hollywood continues to produce a plurality of films and television shows with casts that are 10 percent minority or less, despite the fact that these projects are collectively among the poorest performers. It also appears as if the industry undersells the relatively small number of films with diverse leads and casts in a global market that is primed to connect with them.

 

This post contains excerpts from the Hollywood Diversity Report 2018 that was released on February 27, 2018.  To read the latest report, download it HERE.

To read the previous four annual reports, click HERE.

This research is led by Dr. Darnell Hunt, Dean of Social Sciences and Professor of Sociology and African American Studies at UCLA.

If you are interested in learning more about the Hollywood Diversity Report research, please contact the Director of Research and Civic Engagement for the Division of Social Sciences, Dr. Ana-Christina Ramón, at acramon@ss.ucla.edu.

If you are interested in becoming a sponsor of the report or donating to this research, please contact the Executive Director of Development for the Division of Social Sciences, Julie Strumwasser at jstrumwasser@support.ucla.edu.

[1] See: http://ec.europa.eu/eurostat/statistics-explained/index.php/The_EU_in_the_world_-_population

[2] See: http://www.economywatch.com/economic-statistics/economic-indicators/GDP_Share_of_World_Total_PPP/

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